A custom watch configurator for SkyTouch's OEM clients
SkyTouch is an OEM/ODM watch manufacturer. AddOnn Tech built them an interactive configurator tool so brand clients can design a custom watch online and send the build straight into production.
A build-your-own tool for B2B clients, not consumers
SkyTouch works with brands that want a custom, private-label watch produced at scale. Explaining case finishes, dial colours and strap options over email or a call sheet is slow and error-prone — SkyTouch needed a way for their clients to design a watch visually and share the exact spec instantly.
An interactive configurator built into their WordPress site
We built a custom configurator tool, integrated into SkyTouch's WordPress site, where a client picks a case finish, dial colour and strap, sees the combination update live, then sends that exact build straight to SkyTouch's production team over WhatsApp — turning a back-and-forth spec conversation into a single, unambiguous message.
How we built it
Discovery
Mapped out SkyTouch's real product options — case finishes, dial colours and strap materials — that needed to be configurable.
Design
Designed a live preview experience so each combination is visible before a client commits to it.
Development
Built the configurator as a custom interactive tool on their WordPress site, with a WhatsApp handoff for the finished build.
Launch
Tested every combination and the WhatsApp handoff before launch.
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